Now there’s a headline, and I make no apologies for the pun.

It seems that somehow I’ve managed to become an “influencer” in the field of women’s fashion.

Not once now, but twice have I received press releases for Hollywood Tape in the past week. The first time I thought it was a mistake, I promptly tweeted it and forgot about it.

Today, I’ve received another press release from Fleur Peters of Mark Communications entitled “Hollywood Fashion Tape: Rescuing Women from Wardrobe Malfunctions!”

Avoid embarrassing fashion faux pas, with one of the many innovative products available from Hollywood Fashion Tape and Shapes. We’ve got you covered (from every angle)!

Quite amusing! Anyway, you get the picture. Now, last time I looked I noticed I wasn’t sporting C-cup breasts, nor am I candidate for manboob reduction surgery and need just a little bit of help in the mean time. So, I can only wonder why Mark Communications have considered to add me to a list of influential bloggers that they believe it’s OK to spam me with this material because I can be contacted through my website.

This is a great example of a PR FAIL. To get the right bloggers talking about the content in the right fashion is the desired effect and building that relationship is paramount. This just makes the communications firm look a little silly first and foremost, and one has to wonder if Trendtrade Fashion are aware of how their money is being spent.

Lastly, I’m not going to post a link to the Hollywood Fashion tape website because that would actually be helping the campaign from a search engine optimisation perspective – just another thing to be considered when working in this space.