Now there’s a headline for you! Below’s an excerpt from Chapter 13 of Luke Wroblewski’s forthcoming book Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008). And the excerpt is an excellent read for what it’s worth.

I’ll just come out and say this: sign-up forms must die. In the introduction to this book I described the process of stumbling upon or being recommended to a web service. You arrive eager to dive in and start engaging and what’s the first thing that greets you? A form.

We can do better. In fact, I believe we can get people engaged with digital services in a way that tells them how such services work and why they should care enough to use them. I also believe we can do this without explicitly making them fill out a sign-up form as a first step.

Read the full article at A List Apart.