Rambling and blogging for over 8 years, from good food and drink around town, eclectic electronic music, absolutely anything to do with digital media, throw some sport (more than likely cricket) in and the odd personal experience — as seen through my viewfinder.
Mad flow from The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.
Lyrics:
Your site design is the first thing people see
It should be reflective of you and the industry
Easy to look at with a nice navigation
When you can’t find what you want it causes frustration
A clear call to action to increase the temptation
Use appealing graphics they create motivation
If you have animation
Use with moderation
Cause search engines can’t index the information
Display the logos of all your associations
Highlight your contact info that’s an obligation
Create a clean design you can use some decoration
But to try to prevent any client hesitation
Every page that they click should provide an explanation
Should be easy to understand like having a conversation
When you design the style go ahead and use your imagination
But make sure you use correct color combinations
Do some investigation, look at other organizations
But don’t duplicate or you might face a litigation
Design done, congratulations but it’s time to start construction
Follow these instructions when you move into production
Your photoshop functions then slice that design
Do your layout with divs make sure that it’s aligned
Please don’t use tables even though they work fine
When it come to indexing they give searches a hard time
Make it easy for the spiders to crawl what you provide
Remove font type, font color and font size
No background colors, keep your coding real neat,
Tag your look and feel on a separate style sheet
Better results with xml and css
Now you making progress, a lil closer to success
Describe your doctype so the browser can relate
Make sure you do it great or it won’t validate
Check in all browsers, I do it directly
Gotta make sure that it renders correctly
Some use IE, some others use Flock
Some use AOL, I use Firefox
Title everything including links and images
Don’t use italics, use emphasis
Don’t use bold, please use strong
If you use bold that’s old and wrong
When you use CSS, you page will load quicker
Client satisfied like they eating on a Snickers
They stuck on your page like you made it with a sticker
And then they convert now that’s the real kicker
Make you a lil’richer, your site a lil slicker
Design and code right man I hope you get the picture
What I’m telling you is true man it should be a scripture
If it’s built right you’ll be the pick of the litter
Everyone will want to follow you like Twitter
Competition will get bitter and you’ll shine like glitter
If you trying to grow your company will get bigger
Design and code right man can you get with it
Another quality promo video for Minimal Fuss, featuring Alex Smoke this Thursday night at the Civic Underground, Sydney. See you there. Don’t forget Abe Duque on the Friday night, same location.
A poll of our marketing team shows that 53% are Generation Y, 36% are Generation X, and the remaining 11% are Baby Boomers - which clearly illustrates that members of Generation X and Y are beginning to dominate the workforce.
Each generation after the next often has issues in understanding what makes them tick, and the reverse also holds true. However, at this point in time, it’s rare that you will see a Gen Y’er managing a Baby Boomer. Whilst the younger person needs to be proficient in upwardly managing them (a skill which comes with time) - whilst important, it’s certainly less of an issue compared with opposite, which needs to occur from day one.
David DiStefano, CEO of Richardson - a leading sales training and consulting firm, explains what motivates these workers and how managers can get the most from them.
Courtesy of bnet (which is incidentally, one of my new favourite websites).
Chrysanthemum - Kelley Polar (Check the beautiful video above!)
MK – Decay
Pegz – Two Sides of the Map (feat. Debaser)
Conrad Black – Greyscale for Slow Building
Spank Rock – Rick Rubin
Roisin Murphy – Sinking Feeling
Deep Chord – 5:58.60
Ricardo Villalobos & Jay Haze – Prefer Summer (Cabanne Remix)
Marc Houle – Has to Do
Farben – Alpin (Formatted)
Whilst the Super Bowl has been won in an upset by the Giants - for those whose team didn’t make the final or those that don’t follow the game, of greater importance are the numerous new TVCs especially created to be launched during the game. Some excellent executions featured, some not so brilliant and thankfully none so poor as the new Commonwealth Bank “Dare to be ridiculedstupidfoolishin the dole queue different” by Goodby Silverstein and Partners. In fact, it’s so bad that Neil Shoebridge has already coined it as the worst ad of 2008, and it’s only the first week of February!
Anyway, back to the good stuff! Here’s my favourite from Audi.
…and here’s another that will make every male wince.
MySpace have just set up a page that allows you to see all the ads and vote on your favourite. All the TVCs are here plus the FOX/NFL promos. What’s your favourite?
An absolute abomination… and no, this song is not originally by Soul Central! Whilst the original is well known, here’s the Flam-Boy-Any Mix of “Strings” that appears on MS-4. Sure, it’s not “Strings of Life” but it’s darker and deeper and at 1:24 you’ll recognise those classic strings.
Moodymann performing “Freaky MF” - with his girlfriend, behind the sheet at a gig in Japan. Can’t wait for this Saturday (and potentially Sunday) night.
All Australians by now have probably heard of Corey Worthington, the 16 year-old who decided to throw a party at his family home in Victoria whilst his parents were away. Now, if you haven’t heard about Corey, you’d be thinking what teenager hasn’t thrown a party at home whilst his parents were away?
In this case, the party attracted around 500 “alcohol-charged youths who damaged police cars with bottles and had to be dispersed with the help of a police helicopter.” Oops!
It could get worse for Corey with Chief Commissioner Christine Nixon saying the police were considering billing him up to $20,000 for the intervention. Neighbours called police after the number of teenagers, attracted via text messages, the internet and email, swelled to 500. Ms Nixon said if Corey did not pay, the community in effect would pay for his irresponsibility. Up to 30 police attended the party along with dog squads, transit police, divisional vans and a critical incident response team.
Below is a YouTube clip of Corey’s appearance on “current affairs” program - A Current Affair. You can make your own opinion of the brilliance of his mind.
“Mmm nah, I’ll leave these on. I like’em. Cos they’re famous.”
Only today, in what can only be deemed a public stunt - a nightclub promoter that many people in the industry have an issue with saying anything nice about has offered him a job. However, the question everyone is asking is - Will the money on offer be enough to keep the famous yellow framed glasses in the lifestyle they are accustomed to?
Time will tell whether it’s enough money to pay for the damage and to get an atttitude transplant and a new wardrobe.
Pete Hook, ex-bassist from New Order and over the last few years, international superstar DJ extraordinaire. But I ask - for how much longer?
Here’s some footage of him playing a club in Hong Kong. Now to the uneducated, it may seem like quite normal footage. However, he’s playing directly from a pre-mixed CD, and not just any CD, but one that appeared on the cover of Mixmag.
Peter Hook - the Milli Vanilli of ‘Superstar’ DJs. Now that’s something to be proud of.
