Here’s an ad we developed for Veet, the hair removal brand… A parting message for George W in the Sydney Daily Telegraph today.

Whether it was done internally at nab, by someone at Clems or a client fanboi, or someone at Clems claiming it was done on the “outside”, it’s a clever piece of work. Tongue in cheek and a little cute.

Drambuie have taken a bold, and somewhat brash approach with this video. Instead of showing people endorsing your product, they’ve gone the other way – displaying people who completely dislike, even hate your product. It’s a clever approach as it truly illustrates the type of people who will not be seen drinking it.

The website that ties in with the campaign is a wee bit naff. However, the executive summary is worth a read – tongue in cheek and telling it like it is.

Much respect to the bloke who says “It’s not for a rough bloke like me.” Now is that a Bentley in the background for added effect? Not at all… more likely a Chrysler 300C.

So… Are you a bogan? Or are your a prince?

A market research session I’m attending tonight has requested that I pull together two examples of brand/marketing comms that have impressed me in recent times. I’ve singled out a selection of TVCs here, there’s many more that come to mind that are certainly brilliant, however the product that they are advertising doesn’t appeal to me (viz. Pure Blonde beer and Carlton Draught’s “Big Ad“).

Snooze have recently rebranded from Cap’n Snooze. Losing the “Sale! Sale! Sale!” approach of years gone by, they’ve changed tack and pursued the viewer from an emotive angle. Sleep is something we all need, and whilst we are sleeping, we’re both completely oblivious and defenceless to the world around us. An apt choice of music with “Mad World” by Tears for Fear, sung by Gary Jules – however, the use becomes perhaps unintentionally interesting due the association with the cult-film Donnie Darko.

Tourism Victoria have it nailed. I continually love the campaigns that are produced. Their almost Bohemian approach to enticing people to their wonderful state is displayed through their chic, yet esoteric television commercials. Run Rabbit Run was an ad you either loved or hated. The backing soundtrack to this piece was a quirky piece of 1930s fun (incidentally, the song was popular during World War II when the lyrics were changed to Run Adolf!) orginally poking with a butler who has a somewhat creepy or cheeky disposition – depending on your point of view. The second, The Labyrinth (losely based on the Greek story of Ariadne and Theseus) isn’t as in your face as the first, but it takes a walk through the streets and alleys of Melbourne – however it’s the music – Joanna Newsom’s “Sprout and the Bean” that once again brings this ad to life.

Run Rabbit Run

The Labyrinth

More flash gaming tieing in with the cricket season, here’s Classic Ashes Catches. Try key combos for extra points.

Up to the challenge? Why not Tonk A Pom.

The follow up to the Big Ad. This is the latest advert from Carlton Draught.

Spring has sprung, the grass is riz. I wonder where the birdy is? With such warm weather, all you want to do is get your gear off and get outside amongst it.

Ahem.. well, yes.. sure. Anyway, here’s a typically nutball online promo and flash game from the Tequila Sydney mob.

Anyone for Nude Trampolining?

Now, where are my pants?

The first strike from Becks in their latest piece of online viral marketing. Using the increasingly popular Vividas streaming technology, which would have been seen by many for CUB’s award winning Big Ad, and not to mention our TVCs which were converted for your home viewing.

From: Wolfie Farkenrichter

Join the über-master of the global party scene, as he infiltrates the underbelly of the world’s best bars.

http://www.wunderbars.com.au

Nightlife Beckons. Choose wisely

Whilst we’re on the topic of that favourite brand of amber, the Beck’s Festival Bar is back at Hyde Park Barracks, with several nights of music right up my alley. We’re going to check out Recloose this Saturday and quite possibly Jamie Lidell with the Mad Racketeers on Australia Day.

Here’s a Christmas greeting card we’ve put together. Check it out and send it on. Actually, it’s more than just a Christmas card, you can win one of 5 $1000 prizes.

Anyhow, here’s Santa rocking out with his reindeer out. Recognise that DJ?