Whether it was done internally at nab, by someone at Clems or a client fanboi, or someone at Clems claiming it was done on the “outside”, it’s a clever piece of work. Tongue in cheek and a little cute.

Drambuie have taken a bold, and somewhat brash approach with this video. Instead of showing people endorsing your product, they’ve gone the other way - displaying people who completely dislike, even hate your product. It’s a clever approach as it truly illustrates the type of people who will not be seen drinking it.

The website that ties in with the campaign is a wee bit naff. However, the executive summary is worth a read - tongue in cheek and telling it like it is.

Much respect to the bloke who says “It’s not for a rough bloke like me.” Now is that a Bentley in the background for added effect? Not at all… more likely a Chrysler 300C.

So… Are you a bogan? Or are your a prince?

Brice Pinoncely, Financial Controller at The Furnace has decided to play Scrooge this year and cancel many of the things that make Christmas special. Like Christmas cards, a tree, hanging mistletoe – even
singing carols. What a cheapskate!

Some of the team have decided to try and get him to change his mind… and if it means being a little nasty to him to make him see the light, then so be it. And they need your help. Find out how you can stop him cancelling Christmas

More flash gaming tieing in with the cricket season, here’s Classic Ashes Catches. Try key combos for extra points.

Up to the challenge? Why not Tonk A Pom.

The follow up to the Big Ad. This is the latest advert from Carlton Draught.

Spring has sprung, the grass is riz. I wonder where the birdy is? With such warm weather, all you want to do is get your gear off and get outside amongst it.

Ahem.. well, yes.. sure. Anyway, here’s a typically nutball online promo and flash game from the Tequila Sydney mob.

Anyone for Nude Trampolining?

Now, where are my pants?

The first strike from Becks in their latest piece of online viral marketing. Using the increasingly popular Vividas streaming technology, which would have been seen by many for CUB’s award winning Big Ad, and not to mention our TVCs which were converted for your home viewing.

From: Wolfie Farkenrichter

Join the über-master of the global party scene, as he infiltrates the underbelly of the world’s best bars.

http://www.wunderbars.com.au

Nightlife Beckons. Choose wisely

Whilst we’re on the topic of that favourite brand of amber, the Beck’s Festival Bar is back at Hyde Park Barracks, with several nights of music right up my alley. We’re going to check out Recloose this Saturday and quite possibly Jamie Lidell with the Mad Racketeers on Australia Day.

Here’s a Christmas greeting card we’ve put together. Check it out and send it on. Actually, it’s more than just a Christmas card, you can win one of 5 $1000 prizes.

Anyhow, here’s Santa rocking out with his reindeer out. Recognise that DJ?

Carlton Draught’s Big Ad wont be launched until August 7, however more than half a million people have already seen the advert, as it moves virally across the Internet.

Whilst it’s a little way of Subservient Chicken and 20 milltion views in its first week, it still illustrates the reach achievable with the medium, something simply not attainable through more traditional means.

Foster’s General Manager for Regular Beer Matt Keen says,

“The advertising arena has become more fragmented. TV is still the way to market but the digital arena is becoming increasingly important, it’s also a way of engaging with drinkers personally. When they watch a television commercial there will be a number of other distractions … it’s shown among other ads and there’s generally a lot of noise about, but when people are sitting at their computers we know they’ve taken the time to see the ad; they’ve engaged with it. And that’s important.

And you can now watch the ad if you’ve not already seen it.