Here’s an old ad that David Ogilvy wrote the copy for -

Forgot your glasses? Here’s the copy.

Meet Commander Edward Whitehead, Schweppesman Extraordinary from London, England, where the house of Schweppes has been a great institution since 1794.

Commander Whitehead has come to these United States to make sure that every drop of Schweppes Quinine Water bottled here has the original flavor which has long made Schweppes the only mixer for and authentic Gin-and-Tonic.

He imports the original Schweppes elixir, and the secret of Schweppes unique carbonation is locked in his brief case. “Schweppervescence,” says the Commander, “lasts the whole drink through.”

It took Schweppes almost a hundred years to bring the flavor of their Quinine Water to its present bittersweet perfection. But it will take you only thirty seconds to mix it with ice and gin in a high ball glass. Then, gentle reader, you will bless the day you read these words.

P.S. If your favorite store or bar doesn’t yet have Schweppes, drop a card to us and we’ll make the proper arrangements. Address Schweppes, 30 East 60th Street, New York City.

Now I ask you to think about this for a moment. What is about this ad that oozes class? Not sure?

Take the classic P.S. which is so common in DM. “Drop a card to us and we’ll make the proper arrangements.”

Right there. We’ll sort it, for you. That’s the ticket to a premium brand right there. A class act all the way is David. There’s a reason that Time Magazine called him “the most sought-after wizard in today’s advertising industry”.

Thanks to ciAd for the scan of the print ad.

We’re hiring in Sydney.

Head of Channel & Corporate Marketing
Personal/Team Assistant - Product & Marketing

I’ve been chosen to sit on the judges panel for the Web Marketing Association’s 2007 WebAwards.

The 2007 WebAwards will name the best Websites in 96 industry categories.

The WebAwards are a high profile set of awards in online circles, and with finanancial services organisations such as Fidelity, Merrill Lynch and Charles Schwab winning several awards in 2006, not to mention agencies such as Leo Burnett, Wunderman and Tribal DDB - it shows that the big guns take such awards seriously.

Further, it will be interesting to understand the criteria used in judging the websites and how this compares with our industry based efforts to ‘judge’ websites that I have either seen or been involved with.

Brice Pinoncely, Financial Controller at The Furnace has decided to play Scrooge this year and cancel many of the things that make Christmas special. Like Christmas cards, a tree, hanging mistletoe – even
singing carols. What a cheapskate!

Some of the team have decided to try and get him to change his mind… and if it means being a little nasty to him to make him see the light, then so be it. And they need your help. Find out how you can stop him cancelling Christmas

More flash gaming tieing in with the cricket season, here’s Classic Ashes Catches. Try key combos for extra points.

Up to the challenge? Why not Tonk A Pom.

Amazing new ad from Sony, the second in the series for the Bravia product (the first being the bouncing balls in San Francisco.).

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Also available for viewing is a 5 minute behind the scenes documentary.

Wow. Mr. Hart! What a mess!

Not everyone gets to see the steps in between the time the model walks in the room to the time the artwork is complete and sent to print.

We all know how make-up can transform a person’s look, but do you really know what happens on desk of the Mac operator as they take a copy of Photoshop and wield their light pen like a craftsman uses his chisel, carving up the initial creating, sculpting and re-shaping until the original product is no longer identifiable.

Watch. Be surprised. Be saddened. Our chase for perfection is such an unfortunate and unforgiving indictment on Western culture today.

By Dove Canada and Ogilvy Toronto. Find out more about the Dove Self-Esteem Fund.

Excellent creative for jobsintown.de.

More at FWA’s Ad World.

I’m currently seeking an Online Producer for a full time role in Sydney.

Must have 2+ years experience in the online space. The job is a hybrid role in a small team requiring a combination of interface coding skills, alongside mid-level creative execution and a head for piecing together campaigns elements.

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