Nice execution!

20 years on, the amorphous space-age food of the future can’t be found on the supermarket shelf in this incarnation. It’s probably had the sugar replaced within NutraSweet and been converted into a Weight Watchers pudding or something similar. Love the music as well!!?

Here’s an old ad that David Ogilvy wrote the copy for -

Forgot your glasses? Here’s the copy.

Meet Commander Edward Whitehead, Schweppesman Extraordinary from London, England, where the house of Schweppes has been a great institution since 1794.

Commander Whitehead has come to these United States to make sure that every drop of Schweppes Quinine Water bottled here has the original flavor which has long made Schweppes the only mixer for and authentic Gin-and-Tonic.

He imports the original Schweppes elixir, and the secret of Schweppes unique carbonation is locked in his brief case. “Schweppervescence,” says the Commander, “lasts the whole drink through.”

It took Schweppes almost a hundred years to bring the flavor of their Quinine Water to its present bittersweet perfection. But it will take you only thirty seconds to mix it with ice and gin in a high ball glass. Then, gentle reader, you will bless the day you read these words.

P.S. If your favorite store or bar doesn’t yet have Schweppes, drop a card to us and we’ll make the proper arrangements. Address Schweppes, 30 East 60th Street, New York City.

Now I ask you to think about this for a moment. What is about this ad that oozes class? Not sure?

Take the classic P.S. which is so common in DM. “Drop a card to us and we’ll make the proper arrangements.”

Right there. We’ll sort it, for you. That’s the ticket to a premium brand right there. A class act all the way is David. There’s a reason that Time Magazine called him “the most sought-after wizard in today’s advertising industry”.

Thanks to ciAd for the scan of the print ad.

Amazing new ad from Sony, the second in the series for the Bravia product (the first being the bouncing balls in San Francisco.).

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Also available for viewing is a 5 minute behind the scenes documentary.

Wow. Mr. Hart! What a mess!

Not everyone gets to see the steps in between the time the model walks in the room to the time the artwork is complete and sent to print.

We all know how make-up can transform a person’s look, but do you really know what happens on desk of the Mac operator as they take a copy of Photoshop and wield their light pen like a craftsman uses his chisel, carving up the initial creating, sculpting and re-shaping until the original product is no longer identifiable.

Watch. Be surprised. Be saddened. Our chase for perfection is such an unfortunate and unforgiving indictment on Western culture today.

By Dove Canada and Ogilvy Toronto. Find out more about the Dove Self-Esteem Fund.

Excellent creative for jobsintown.de.

More at FWA’s Ad World.

Smirnoff get clean - Photo: Alex Foley

Is it vandalism, public nuisance or a clever way to “get up”?

Paul Curtis aka Moose is no regular graffiti artist. In fact, he is the opposite - what one may call a ‘reverse-graffiti’ artist. He creates his art by cleaning dirt from surfaces with only a shoe brush, some water and a little bit of elbow grease.

British authorities aren’t sure what to make of the artist who is creating graffiti by cleaning the grime of urban life. The Leeds City Council has been considering what to do with Moose. “I’m waiting for the kind of Monty Python court case where exhibit A is a pot of cleaning fluid and exhibit B is a pair of my old socks,” he jokes.

His work includes street art for HP and XBox. Does it mean we’ll see this style of street art catch on here, and in turn reduce the number of street sprays and chalkings? Would the authorities take a dim view? Only time will tell, but I for one love the concept.

More, including addtional photo examples at NPR .

The follow up to the Big Ad. This is the latest advert from Carlton Draught.

Superbanners are a thing of the past, as is the thingey ad thing at the top of the page! The Interactive Advertising Bureau (IAB) of Australia has introduced new standards that will make buying, selling and discussing online media with your traditional friends much more easier.

‘Leaderboards’ will now become the name for the 728×60 pixel space commonly seen on the top of webpages, and in recent times usurping the long-standing 468×60, which is now known as a ’standard banner’.

The IAB hopes that this move will “standardise” the medium of online advertising, bringing it into a more mature medium with accepted, industry-wide formats equivalent to the 30-second TVC or the full-page print ad.

The new standards are as follows:

• Leaderboard 728×90
• Medium Rectangle 300x 250
• Wide Skyscraper 160×600
• Standard Banner 468×60

These four standardisations form the ‘Australian Universal Ad Package’.

Further, in a world first for online advertising standards, the IAB along with the Advertising Federation of Australia and the Media Federation of Australia have included a basic GetURL/ClickTAG conformity in the agreement. An expected reduction in ClickTAG errors through this clarity means further efficiencies in trafficking. All good news for the online advertisers out there.

Following the highly successful 2005 Australia Day lamb campaign, Sam Kekovich is back.

In this year’s Australia Day lamb TV commercial Sam again provides one of his trademark monologues about unAustralianism.

This year he outlines how lamb could have prevented many recent incidences of unAustralianism, and to be Australian all you need to do is whack some nice juicy lamb chops on the barbie this Australia Day.

The commercials will be airing nationally from Sunday 15th January until Australia Day, 26th January. These are supported by radio and press advertising and with retail point-of-sale in butcher stores and supermarkets nationally.