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Royaltech Benn Glazier

Rambling and blogging for over 9 years, from good food and drink around town, eclectic electronic music, absolutely anything to do with digital media, throw some sport (more than likely cricket) in and the odd personal experience — as seen through my viewfinder.

The Blendtec Guy Takes On Olympus…

Very clever episode of “Will it Blend?” where a selection of Olympus kit gets smoothified. Check it out.

Mark Communications Make Boobs Of Themselves In PR Fail For Hollywood Fashion Tape

Now there’s a headline, and I make no apologies for the pun.

It seems that somehow I’ve managed to become an “influencer” in the field of women’s fashion.

Not once now, but twice have I received press releases for Hollywood Tape in the past week. The first time I thought it was a mistake, I promptly tweeted it and forgot about it.

Today, I’ve received another press release from Fleur Peters of Mark Communications entitled “Hollywood Fashion Tape: Rescuing Women from Wardrobe Malfunctions!”

Avoid embarrassing fashion faux pas, with one of the many innovative products available from Hollywood Fashion Tape and Shapes. We’ve got you covered (from every angle)!

Quite amusing! Anyway, you get the picture. Now, last time I looked I noticed I wasn’t sporting C-cup breasts, nor am I candidate for manboob reduction surgery and need just a little bit of help in the mean time. So, I can only wonder why Mark Communications have considered to add me to a list of influential bloggers that they believe it’s OK to spam me with this material because I can be contacted through my website.

This is a great example of a PR FAIL. To get the right bloggers talking about the content in the right fashion is the desired effect and building that relationship is paramount. This just makes the communications firm look a little silly first and foremost, and one has to wonder if Trendtrade Fashion are aware of how their money is being spent.

Lastly, I’m not going to post a link to the Hollywood Fashion tape website because that would actually be helping the campaign from a search engine optimisation perspective - just another thing to be considered when working in this space.

Let It Shine

Wieden + Kennedy’s Amsterdam office created Let It Shine - a Honda commercial in which a bank of cars (Honda’s, naturally) arranged in a grid, use their headlights as pixels to create an animated sequence.

Goodbye Bush!

Goodbye Bush

Here’s an ad we developed for Veet, the hair removal brand… A parting message for George W in the Sydney Daily Telegraph today.

Sandwich Cat

JWT New York present us with this little kitty on rye.

Does it taste like chicken? That is the question.

The Interwebs

View SlideShare presentation or Upload your own. (tags: media social)

Neat little presentation from Clay Parker Jones. In his own words, there are plenty of:

  • Stolen ideas
  • Screen grabs
  • Big fonts (I am loving DIN right now)
  • Real words
  • Or you can just read the full back-story

    Open Doors Can Be Fatal

    Protect Bicyclists

    As a cyclist, the opening door is one of your worst nightmares. You think you’re riding wide enough to avoid a swinging door and all of a sudden BANG! You’re flipping in the air and into the middle of the road into the path of a car.

    Doors can be fatal for cyclists, and this campaign is trying to raise money in Chicago to inform motorists of the dangers their doors pose to cyclists.

    Remember the old saying - “Look left, look right, look bike”? Perhaps it’s time for all motorists to remember it. Or for that fact, perhaps all motorists should be made to drive amongst peak hour traffic so that they understand what harm they often do to the commuting cyclist.

    (Stolen from KTC. If you’re a cyclist, feel free to steal this content!)

    Everybody Loves A Houseparty

    And Adidas are getting in on the action with a start to the 2009 advertising campaign that is believe to be a springboard for many other avenues of content in the new year.

    …and FWIW, if I had a brand that said who I was when I wasn’t at work. This would be it.

    Ninja Kittens

    Here’s the latest TVC for Toyota Corolla in Australia. Something different from Toyota that’s for sure!

    How Times and Communications Have Changed

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    Telecom TVC from 1984.

    Next,

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