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Royaltech Benn Glazier

Rambling and blogging for over 9 years, from good food and drink around town, eclectic electronic music, absolutely anything to do with digital media, throw some sport (more than likely cricket) in and the odd personal experience — as seen through my viewfinder.

The Blendtec Guy Takes On Olympus…

Very clever episode of “Will it Blend?” where a selection of Olympus kit gets smoothified. Check it out.

And I Cringed…

A recent ad for Lenovo.

It’s A Beautiful Day For Cancer

There’s a strong message here that you can’t ignore. High end production qualities too. A quality viral piece from the Cancer Council?

Enterprise & Web 2.0 for Financial Services

I will be part of a panel discussion on Corporate Blogging tomorrow at Online Banking Review’s - Enterprise @ Web 2.0 for Financial Services conference.

Other topics include:

  • The business benefits of Enterprise 2.0
  • Building a collaborative culture inside a conservative corporation
  • Enterprise investment in Web 2.0 technologies
  • How to make your Enterprise 2.0 project a success
  • Peer-to-peer lending: friend or foe?
  • Enabling effective video communications

More details at Online Banking Review.

You Think You Know Your Customers?

Right?

Wrong.

Super Mario meets nab

Whether it was done internally at nab, by someone at Clems or a client fanboi, or someone at Clems claiming it was done on the “outside”, it’s a clever piece of work. Tongue in cheek and a little cute.

Are You A Bogan?

Drambuie have taken a bold, and somewhat brash approach with this video. Instead of showing people endorsing your product, they’ve gone the other way - displaying people who completely dislike, even hate your product. It’s a clever approach as it truly illustrates the type of people who will not be seen drinking it.

The website that ties in with the campaign is a wee bit naff. However, the executive summary is worth a read - tongue in cheek and telling it like it is.

Much respect to the bloke who says “It’s not for a rough bloke like me.” Now is that a Bentley in the background for added effect? Not at all… more likely a Chrysler 300C.

So… Are you a bogan? Or are your a prince?

Stop! Hammertime!

Market Research Homework

A market research session I’m attending tonight has requested that I pull together two examples of brand/marketing comms that have impressed me in recent times. I’ve singled out a selection of TVCs here, there’s many more that come to mind that are certainly brilliant, however the product that they are advertising doesn’t appeal to me (viz. Pure Blonde beer).

Snooze have recently rebranded from Cap’n Snooze. Losing the “Sale! Sale! Sale!” approach of years gone by, they’ve changed tack and pursued the viewer from an emotive angle. Sleep is something we all need, and whilst we are sleeping, we’re both completely oblivious and defenceless to the world around us. An apt choice of music with “Mad World” by Tears for Fear, sung by Gary Jules - however, the use becomes perhaps unintentionally interesting due the association with the cult-film Donnie Darko.

Tourism Victoria have it nailed. I continually love the campaigns that are produced. Their almost Bohemian approach to enticing people to their wonderful state is displayed through their chic, yet esoteric television commercials. Run Rabbit Run was an ad you either loved or hated. The backing soundtrack to this piece was a quirky piece of 1930s fun (incidentally, the song was popular during World War II when the lyrics were changed to Run Adolf!) orginally poking with a butler who has a somewhat creepy or cheeky disposition - depending on your point of view. The second, The Labyrinth (losely based on the Greek story of Ariadne and Theseus) isn’t as in your face as the first, but it takes a walk through the streets and alleys of Melbourne - however it’s the music - Joanna Newsom’s “Sprout and the Bean” that once again brings this ad to life.


Run Rabbit Run

The Labyrinth

A Few Good Creative Men

Nice execution!

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