Two days, twelve presentations. Over 3000 audience members, five fourteenths of them wearing Threadless t-shirts, kinky little squirrels and set on a picturesque backdrop of Darling Harbour - Semi-Permanent 2004.
One of the key speakers I wanted to see was Vince Frost, and it was indeed one of the highlights for me. Some said he was a bit flat, and when you put him up against say Newstoday, his approach will be. Personally, I love his use of typography as graphical elements, not to mention the his discussion of elements of the business.
Put simply, the Newstoday presentation was downright funny as the went about discussing the monolithical Quorporation. Very tongue in cheek, and they did make Frost look quite droll. Then again, most of the speakers would have appeared that way put next to Newstoday. Then’s there’s that little QBN jingle taking the mickey out of NBC - very smooth.
Animated eyecandy is what MK12 were all about. Almost zero talking, they did the ‘talking’ with their work instead. Of interest was the Absolut piece they showed which didn’t win the pitch, but it featured the sounds of Dopplereffekt. I had a chat to them afterwards, and they love dirty and dark electro… puts them right up there in my books!
Phunkstudio, man there were some twisted concepts! Those guys are rockstars, and they love it.
I enjoyed the Black and White (Studio Magazines) presentation, apart from the fact that the art director (well, he was until recently) was extremely nervous and the planning was haphazard. That said, I love the way he gets to work on a commercial publication with such dynamics.
Major props to The Mill - what haven’t they worked on? I didn’t realise it but they worked on the Pirelli campaign featuring Carl Lewis in 1995. Good to see that piece again with Polygon Window’s “Quoth” piercing the airwaves. A couple other high-profile pieces they’ve done that you might have seen include the Honda ‘one take chain reaction’, the Tooheys Extra Dry ‘Tongue’ (they played it with an alternate tune to Benny Benassi’s Satisfaction, and it didn’t work due to the fact that wasn’t a song you’d imagine a group of young 20 somethings dressed in a cross between street and grunge dancing to) and the Playstation 2 TVC where it appears to be a mountain of people all clambering to get to the top.
The one standout point of negativity was the studio manager from SBS. She grated on me right from the start and then it really hit me with her comments about non-designers. Sure, it’s all well and cool to diss those who aren’t designers, and every designer hates the question ‘Can you move it 2 pixels to the left?’, or ‘I don’t like green, can you make it blue?’, but I found her approach juvenile. At the end of the day, who pays your bills luv?
And in a wink, it was over. On to terrorise the design massive in Auckland this Saturday.