I’ve been on a bit of a TVC kick recently. The Gruen Transfer’s probably aided this! I do love this ad, just for the concept simplicity – even though the execution might not have been so simple. Released in 1996, it was an award winner for Y&R London.

Take a world class athlete – Carl Lewis, and get him running on all terrain, over water, steep inclines – you name it. Add Quoth by Polygon Window (aka Aphex Twin) for the abrasive soundtrack.

And you get and you get an advert that makes you stand up and take notice.