Benn Glazier [weblog]

I've recently relocated to London from Sydney and I'll ramble about good food and drink around town, eclectic electronic music, absolutely anything to do with digital media, throw some sport (more than likely cricket) in and the odd personal experience — as seen through my camera lens.

Determined To Be Different? You Bet!

It gets to a point where it does become a joke. Commonwealth Bank, the bank that is determined to be different are showing their point of differentiation in the market place by lifting its mortgage rate by more than the latest Reserve Bank increase.

Wayne Swan expects customers will be “furious” and he will soon be delivering a package that will make it easier for borrowers to switch banks if they are not happy, so they can “vote with their feet”.

I guess CBA are looking at recouping some of their costs from Goodby, so they’ve deemed this the first step.

3 Comments, Comment or Ping

  1. GG

    ‘Which bank?’…..am glad I no longer use this one…and never will again!! Not impressed at all!!!!!

  2. Steve

    Which bank? Ugh.

    I tell you what – they have a lot to answer for and that’s not even looking at those terrible ads.

  3. GG

    aka determined to be INdifferent….to their clients’ needs!!

    Latest Photos