Whilst the Super Bowl has been won in an upset by the Giants - for those whose team didn’t make the final or those that don’t follow the game, of greater importance are the numerous new TVCs especially created to be launched during the game. Some excellent executions featured, some not so brilliant and thankfully none so poor as the new Commonwealth Bank “Dare to be ridiculed stupid foolish in the dole queue different” by Goodby Silverstein and Partners. In fact, it’s so bad that Neil Shoebridge has already coined it as the worst ad of 2008, and it’s only the first week of February!

Anyway, back to the good stuff! Here’s my favourite from Audi.

…and here’s another that will make every male wince.

MySpace have just set up a page that allows you to see all the ads and vote on your favourite. All the TVCs are here plus the FOX/NFL promos. What’s your favourite?