Drambuie have taken a bold, and somewhat brash approach with this video. Instead of showing people endorsing your product, they’ve gone the other way - displaying people who completely dislike, even hate your product. It’s a clever approach as it truly illustrates the type of people who will not be seen drinking it.

The website that ties in with the campaign is a wee bit naff. However, the executive summary is worth a read - tongue in cheek and telling it like it is.

Much respect to the bloke who says “It’s not for a rough bloke like me.” Now is that a Bentley in the background for added effect? Not at all… more likely a Chrysler 300C.

So… Are you a bogan? Or are your a prince?