I attended a presentation and networking event last night for marketers and it was quite apparent that many traditional marketers are still not immersed in what is occurring in digital channels.

In response to some comments from various members of the group last night, I thought I’d outline the social networking tools I personally use, and also some of the applications that are buzzing about at the moment.

I’ll have this article completed in the next week - until then, if you’re feeling a little impatient and want to get a taste of what’s out there - subscribe to the site via my feed and hook up with me on LinkedIn and Facebook. Once you’re on Facebook, have a look for the newly established groups finserv.au and Australasian Digital Media. Remember that these platforms are in their infancy, so don’t expect communication miracles overnight. With networking of any type, it does take time to build a strong network and for people to become familiar with the modes of operation.