Here’s an old ad that David Ogilvy wrote the copy for -

Forgot your glasses? Here’s the copy.

Meet Commander Edward Whitehead, Schweppesman Extraordinary from London, England, where the house of Schweppes has been a great institution since 1794.

Commander Whitehead has come to these United States to make sure that every drop of Schweppes Quinine Water bottled here has the original flavor which has long made Schweppes the only mixer for and authentic Gin-and-Tonic.

He imports the original Schweppes elixir, and the secret of Schweppes unique carbonation is locked in his brief case. “Schweppervescence,” says the Commander, “lasts the whole drink through.”

It took Schweppes almost a hundred years to bring the flavor of their Quinine Water to its present bittersweet perfection. But it will take you only thirty seconds to mix it with ice and gin in a high ball glass. Then, gentle reader, you will bless the day you read these words.

P.S. If your favorite store or bar doesn’t yet have Schweppes, drop a card to us and we’ll make the proper arrangements. Address Schweppes, 30 East 60th Street, New York City.

Now I ask you to think about this for a moment. What is about this ad that oozes class? Not sure?

Take the classic P.S. which is so common in DM. “Drop a card to us and we’ll make the proper arrangements.”

Right there. We’ll sort it, for you. That’s the ticket to a premium brand right there. A class act all the way is David. There’s a reason that Time Magazine called him “the most sought-after wizard in today’s advertising industry”.

Thanks to ciAd for the scan of the print ad.