As an initial introduction, this was originally written for our internal corporate blog, but I thought I’d repost it out in the wild.

There’s a lot of junk in the blogosphere, and the daunting task for many is sifting through it all to find the little specks of gold dust lying at the bottom of the pan. Over the past couple of weeks, several people have asked me, “Where do I start?”. With constraints on our time becoming greater, even though we now have 43 hours in day. We may be multi-tasking more – however, we still we don’t want to be wasting the time we’re spending online.

I’ve been blogging for seven or so years now, and in that time I’ve scanned many a blog. Thanks to RSS and feed aggregators, keeping up to date with my favourite blogs is simple and doesn’t consume much time. Here’s a list of some of my favourites on a wide range of topics – and if you’re not using an RSS aggregator or desktop delivery mechanism of some description, Google has a simple one on offer.

Pop Culture
Boing Boing – A directory of wonderful things
Engadget – Cool tools and gadgets for all to play with

Web
Mezzoblue – Design, the web and some ‘other things’.
A List Apart – Exploring the design development and meaning of web content, with a special focus on web standards and best practices.
456 Berea Street – A web design and development blog focussing on web standards, accessibility, usability and best practices in general.
Google Blog – Googler insights into product and technology news and culture.

Corporate Blogging
What’s Next? – Internet and corporate social media marketing strategy, online marketing trends, news and commentary.

Marketing
Seth Godin – Author of acclaimed books such as “Unleashing the Ideavirus” and “Permission Marketing: Turning Strangers Into Friends and Friends Into Customers“.
Creating Passionate Users – Brains, minds and science and how this translates into making users passionate about their lives and tools.

Miscellaneous – the following aren’t blogs, but will help you find more blogs.
CorporateBlogsList
CEOBlogsList

Didn’t find what you were looking for? Or perhaps you’re looking for a search engine that will help you find those Welcome Stranger sized gold nuggets, try Technorati, and just ignore the fact that Anna Nicole Smith is currently the top search term.

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