Amazing new ad from Sony, the second in the series for the Bravia product (the first being the bouncing balls in San Francisco.).

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Also available for viewing is a 5 minute behind the scenes documentary.

Wow. Mr. Hart! What a mess!