Not everyone gets to see the steps in between the time the model walks in the room to the time the artwork is complete and sent to print.

We all know how make-up can transform a person’s look, but do you really know what happens on desk of the Mac operator as they take a copy of Photoshop and wield their light pen like a craftsman uses his chisel, carving up the initial creating, sculpting and re-shaping until the original product is no longer identifiable.

Watch. Be surprised. Be saddened. Our chase for perfection is such an unfortunate and unforgiving indictment on Western culture today.

By Dove Canada and Ogilvy Toronto. Find out more about the Dove Self-Esteem Fund.