Carlton Draught’s Big Ad wont be launched until August 7, however more than half a million people have already seen the advert, as it moves virally across the Internet.

Whilst it’s a little way of Subservient Chicken and 20 milltion views in its first week, it still illustrates the reach achievable with the medium, something simply not attainable through more traditional means.

Foster’s General Manager for Regular Beer Matt Keen says,

“The advertising arena has become more fragmented. TV is still the way to market but the digital arena is becoming increasingly important, it’s also a way of engaging with drinkers personally. When they watch a television commercial there will be a number of other distractions … it’s shown among other ads and there’s generally a lot of noise about, but when people are sitting at their computers we know they’ve taken the time to see the ad; they’ve engaged with it. And that’s important.

And you can now watch the ad if you’ve not already seen it.